The Take Flight 1.0 has released with a huge amount of love and support from the worldwide Parkour community. But since the shoe’s New Year’s launch on January 1st, the question has been circling – why the heck does the Take Flight 1.0 have four stripes? The answer is simple: Bruce Lee. Here is the story behind it.
The first-final rendition of the Take Flight 1.0 (actual rendition #40 or so), had stripes on the side. I loved this look from the get-go, so when we reached this point I specifically designed the shoe to have 7 stripes. The number 7 is a prominent number in many religions and philosophies, and it is often seen as the perfect number. We designed the Take Flight 1.0 to be perfect, so the symbolism of 7 embedded into the shoe was ideal and exactly what I wanted.
Although the 7 stripes were cool, after a few weeks of working with it we realized the design didn’t quite translate to production. When we took the shoe to prototyping there just wasn’t enough room for 7 stripes on the side! Plus this design had other issues. We didn’t know quite what to do, so the number of stripes was cut down to 5 and then 3, and that was where it sat for a while – in limbo.
Here is a never-before released image of that first-final Take Flight 1.0 design. Shown here, it has 6 stripes instead of 7 which is what you get when you collab with a graphic artists and you choose not to be a dictator about details that won’t make it to production anyway.
This shoe looks cool, but it has issues. Flexibility and materials that looked like this would never allow this to be a good Parkour shoe. You’d have creases in it in 2 hours in that would destroy the look, the plastic heal counter at the back is too rigid, plus there is virtually no ventilation. Those are just a few of the problems with this design. The stripes was another. I wanted 7 stripes, but even here we were crammed for space! Something had to go.
Read the rest of this entry →